To the Question of Semantic Halo of Printed Art Form (on the example of covers by Volodymyr Favorskyi and Dmytro Mitrokhin in early 1920s)

Abstract

Based on the introduced concept of the “semantic y halo of the book cover” an attempt is made to show
the interconnection between artistic tradition and imaginative innovation, relationship between
the graphic and the mental in the covers of the first half of the 1920s.
Key words: semantic halo of the book cover, tradition and innovation, Volodymyr Favorskyi, Dmytro
Mitrokhin, Heorhii Narbut.