Integration of Fine Art Works into Design of Environment on the Example of Works by Eugenia Gapchinska

Abstract

The creativity of one of Ukraine’s leading contemporary artists, Eugenia Gapchinska, is now widely
known not only in Ukraine but also abroad. Developing her own branding style, the artist, who
positions herself as the “supplier of happiness number 1”, is actively working on marketing schemes
for the integration of the fine arts in the field of graphic design, web design, clothing design and interior
design.
Key words: Ukraine, Eugenia Gapchinska, brand, graphic design, web-design, clothes and interior
design.