THE IMPACT OF SOCIAL MEDIA ON THE ARTISTS` CREATIVITY

Abstract

Art is an important factor in the development of people’s cultural life. In modern society, the role of visual communication is constantly progressing, and with the creation of new technologies and Artificial Intelligence, the question stands: Do we need real art? The article highlights the problem of artists using social media to promote their own works, and how it affects creativity. It demonstrates the positive and negative sides of the Internet: social media is shown not only as a tool and new ways for artists to earn and advertise themselves, but also as something with a large impact on life, mental state, and creativity.